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Refrigeration equipment industry how to break through competition?



Nowadays, domestic refrigeration equipment industry is "flowers", cold storage, fluidized quick-freezing equipment, automation equipment such as vacuum freeze-drying equipment gradually expand, the application scope of equipment performance is also in the continuous innovation and upgrade. But also because of refrigeration equipment industry equipment varieties, use more, overall competition more fully, market concentration. Too high due to the different market segments in the industry, different products have a quite different requirements for manufacturing segment, lead to industry competition pattern complex.
  In such an environment, the domestic refrigeration equipment manufacturing enterprise need according to their own situation from a different Angle to compete to break. For example mid-range equipment manufacturing enterprises need to recognize the present situation of product homogeneity serious, so from different performance, the two devices to attract customers; While for high-end equipment manufacturers, the need to strengthen equipment high standardized design, from the aspects of equipment performance, quality and so on for equipment upgrades.
  But for enterprises in the industry, should carry out is the new technology of r&d and innovation, from imitating manufacturing mode to independent research and development of the manufacturing mode, thus giving industry sustainable development ability. Henan a refrigeration equipment manufacturers in the production of commercial refrigeration equipment terminal loading the activation technology, intelligent frequency conversion water molecules on the decontamination technology, solved the equipment preservation time is short, thawed blood, bags of fresh bad pain points of consumption, enhance the cooling effect, prolong the service life of the freezer.
  As is known to all, one of the compressor is the core of the refrigeration unit. But a domestic refrigeration equipment manufacturer listed on the new refrigeration wine loaded on independent research and development of solid state thin film cooling technology, in addition to the compressor this parts, so as to realize the zero, zero vibration noise of wine refrigeration, zero temperature fluctuations. Nowadays, solid-state refrigeration technology is increasingly mature, become the future is expected to replace the compressor refrigeration technology is one of the potential technology.
  Frozen food has become urban consumers in China life is an indispensable part of the diet, and increasingly become one of the mainstream of urban family food. And refrigeration equipment in the equipment manufacturing industry technical level, the type of equipment, industrial structure, etc, and then got a booming development. But for equipment manufacturers, need to cling to the market trend, to break through technical innovation competition in the market.

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